Concept projectPizzeria · 2026
A rustic, story-led pizzeria site with reservations and pickup ordering.
- Type
- Pizzeria
- Deliverables
- Desktop & mobile design
- Key features
- Menu by category · Reservations · Pickup ordering · Craft story
Hover the screen to scroll the full homepage.
The brief
Design a site for a Neapolitan pizzeria that wants to tell the story of its 48-hour dough while making it easy to book or order.
- 01
Terracotta and flame
Warm terracotta, olive and cream with an expressive serif capture the heat and craft of a wood-fired oven.
- 02
Story with purpose
The dough and oven story builds appetite, then leads straight into the menu.
- 03
Book or order
Equal-weight paths for dining in and for pickup, because both matter to the business.
Mobile-first
Designed for the phone in your customer's hand.
Not a shrunken desktop page: the mobile layout is designed separately, with key actions always within thumb's reach.
Brand system
Colour and type, chosen with intent.
Terracotta
#C4572F
Olive
#5E6B3A
Cream
#F5EDDC
Charcoal
#2A2623
Concept project. Forno Lento is a fictional brand created for demonstration purposes.
Free homepage concept
Tell us about your business and we'll design a free homepage concept for it. If you love it, we'll send a fixed quote. If not, you owe us nothing.
We reply within one business day.